Natural Light will be making an attempt to appeal to college student when they run their super bowl ad. The ad will run in select markets with Natural light giving away a whopping 1 million dollars to help students pay off their college loans.
To enter the contest for a chance to win – contestants must post a video on social media describing their inspiration for going to college… – the video must include a shot of one of the green pull tab from cans of the limited edition Natty light packs arriving at stores now, and the submission must include the hashtag #nattystories – 25 winners will get 40k to help pay off that student loan debt!
“Instead of spending all the the ad money on a national commercial, we want to give that money back” says Chelese Phillips who manages the Natural Light for AB InBev – The brand also lined up actor Jake Johnson of Fox’s New Girl as spokesman.
The ad attempts to re-kindle all the good times you may have had at college, to the tune of Paula Coles “I don’t want to wait”